Accuracy Reports Retail – At the cutting edge of retail research
Retailers want to influence every last square inch of retail space to improve the customer experience, which in turn drives sales, while marketers push with competition for the ideal retail presence, one that will not only draw the customer’s attention, but also put the product ‘front and centre’ in the consumer’s mind space.
Our offerings give you a much better insight into what makes for the ideal shopper experience, as different to traditional research methodologies, which depend heavily on in-home research or ‘forced exposure tests’ in simulated environments supplemented with some in-store research.